The Art, Science, and Technology of Nonprofit Fundraising – Variable Elevator Pitches
Fundraising staff find that their elevator pitch works much better if they vary it to suit the level and type of donation they are looking for. In this eBook, the subject of elevator pitches is discussed in depth.
The Art, Science, and Technology of Nonprofit Fundraising – Ask Early, Ask OftenThere is an adage in selling that if you don’t ask you don’t get. It is also the case the great salespeople ask early and often. Unfortunately, many people that run nonprofits are not great salespeople. Consequently, they find it difficult to ask. Yet, the truth is that when the… $1.99
The Art, Science, and Technology of Nonprofit Fundraising – COLD to HOTNonprofit Fundraising – COLD to HOT Anyone who has been in selling or donor development knows that taking people from “cold” to “hot” is an extremely difficult thing to do. This eBook shows you how to improve your donor acquisition program by identifying every situation where there is a warm connection. Are… $1.99
The Art, Science, and Technology of Nonprofit Fundraising – Developing a Fundraising StrategyA key responsibility of the Development Director is to plan the fund-raising strategy for the entire organization. In this eBook, Dr. Aylen describes the collaborative underpinnings necessary for the resulting strategy to be both effective and obtain “buy-in” from the rest of the organization and its cadre of supporters. $1.99
The Art, Science, and Technology of Nonprofit Fundraising – Donor RetentionNonprofit Fundraising – Donor Retention Every new donor should be motivated to become a consistent financial supporter. To achieve this, it is vital that an ongoing communication program be put in place. This needs to include ongoing information which makes it interesting for them to remain involved. In this eBook, Dr.… $1.99
The Art, Science, and Technology of Nonprofit Fundraising – eBooks & Education-Based Donor AcquisitionOver the past few years however, a new type of email marketing strategy, called education-based marketing has emerged. In this eBook, Dr. Aylen show you how and why this technique works and how you can use it to enhance your donor acquisition program. $1.99