The Art, Science, and Technology of Nonprofit Fundraising – Fully Integrated Fundraising
Whatever your stage of growth, it is vital that fundraising doesn’t become an entity isolated from the rest of the organization. This eBook shows you how to ensure that everyone supports fundraising and how you can make doing this a part of everyone’s job.
The Art, Science, and Technology of Nonprofit Fundraising – Donor Classification & SegmentationBefore approaching any person with the idea that they should become part of your donor cadre, nonprofit development staff need to make a real effort to classify them in terms of their donor potential. In this eBook, Dr. Aylen shows how this can be achieved. $1.99
The Art, Science, and Technology of Nonprofit Fundraising – COLD to HOTNonprofit Fundraising – COLD to HOT Anyone who has been in selling or donor development knows that taking people from “cold” to “hot” is an extremely difficult thing to do. This eBook shows you how to improve your donor acquisition program by identifying every situation where there is a warm connection. Are… $1.99
The Art, Science, and Technology of Nonprofit Fundraising – Competition!Nonprofit Fundraising – Competition! In this eBook, Dr. Aylen describes why every nonprofit should have a clear understanding as to who its competition is. Every nonprofit does have competitors. Everyone, associated with a nonprofit, needs to have a clear idea as to what makes it special. What is it about the services… $1.99
The Art, Science, and Technology of Nonprofit Fundraising – Cold-Contact Email ListsNonprofit Fundraising – Cold-Contact Email Lists In this eBook, Dr. Aylen describes how you can acquire lists of potential donors from list providers. He shows how, with the advent of big data, it is now possible to identify, and make contact with, people who have a history of charitable giving. Are you a… $1.99
The Art, Science, and Technology of Nonprofit Fundraising – Developing a Fundraising StrategyA key responsibility of the Development Director is to plan the fund-raising strategy for the entire organization. In this eBook, Dr. Aylen describes the collaborative underpinnings necessary for the resulting strategy to be both effective and obtain “buy-in” from the rest of the organization and its cadre of supporters. $1.99