View cart “The Art, Science, and Technology of Nonprofit Fundraising – Competing for New Donors” has been added to your cart.
The Art, Science, and Technology of Nonprofit Fundraising – Why Donors Donate
$1.99
In this eBook Dr. Aylen covers the different reasons people have that cause them to donate to charitable causes and how these need impact donor retention and acquisition activities.
Category: Fundraising
Related products
- +
The Art, Science, and Technology of Nonprofit Fundraising – Developing a Fundraising Strategy
A key responsibility of the Development Director is to plan the fund-raising strategy for the entire organization. In this eBook, Dr. Aylen describes the collaborative underpinnings necessary for the resulting strategy to be both effective and obtain “buy-in” from the rest of the organization and its cadre of supporters. $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – Ask Early, Ask Often
There is an adage in selling that if you don’t ask you don’t get. It is also the case the great salespeople ask early and often. Unfortunately, many people that run nonprofits are not great salespeople. Consequently, they find it difficult to ask. Yet, the truth is that when the… $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – Donor Retention
Nonprofit Fundraising – Donor Retention Every new donor should be motivated to become a consistent financial supporter. To achieve this, it is vital that an ongoing communication program be put in place. This needs to include ongoing information which makes it interesting for them to remain involved. In this eBook, Dr.… $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – Donor Classification & Segmentation
Before approaching any person with the idea that they should become part of your donor cadre, nonprofit development staff need to make a real effort to classify them in terms of their donor potential. In this eBook, Dr. Aylen shows how this can be achieved. $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – Emailing and the Law
While it is illegal to try to obtain donations through emails to recipients who have not previously subscribed to receive such emails, there is a perfectly legal way around this which Dr. Aylen describes in this eBook. $1.99