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The Art, Science, and Technology of Nonprofit Fundraising – Why Donors Donate
$1.99
In this eBook Dr. Aylen covers the different reasons people have that cause them to donate to charitable causes and how these need impact donor retention and acquisition activities.
Category: Fundraising
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The Art, Science, and Technology of Nonprofit Fundraising – Donor Classification & Segmentation
Before approaching any person with the idea that they should become part of your donor cadre, nonprofit development staff need to make a real effort to classify them in terms of their donor potential. In this eBook, Dr. Aylen shows how this can be achieved. $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – Developing a Fundraising Strategy
A key responsibility of the Development Director is to plan the fund-raising strategy for the entire organization. In this eBook, Dr. Aylen describes the collaborative underpinnings necessary for the resulting strategy to be both effective and obtain “buy-in” from the rest of the organization and its cadre of supporters. $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – eBooks & Education-Based Donor Acquisition
Over the past few years however, a new type of email marketing strategy, called education-based marketing has emerged. In this eBook, Dr. Aylen show you how and why this technique works and how you can use it to enhance your donor acquisition program. $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – Blacklisted!
There are currently 102 known blackness sites in the world. These are employed by major corporations to identify organizations that may be sending out email spam. Such people are blacklisted and their emails do not reach their employees. In this eBook these sites are discussed together with the techniques necessary to… $1.99 - +
The Art, Science, and Technology of Nonprofit Fundraising – Fully Integrated Fundraising
Whatever your stage of growth, it is vital that fundraising doesn’t become an entity isolated from the rest of the organization. This eBook shows you how to ensure that everyone supports fundraising and how you can make doing this a part of everyone’s job. $1.99